Guide

Do small businesses need a website?

With social media everywhere, it's a fair question. But for most small and local businesses, a website still does things social pages simply can't.

Short answer

Yes. A website is where customers verify you're legitimate, compare you to competitors and decide whether to call or book. Unlike a social page, it ranks on Google, works 24/7 and is something you actually own. For local businesses especially, a website plus a Google Business Profile is what makes you findable when someone is ready to buy.

It's where buying decisions happen

Before calling or visiting, people look you up. No website — or a weak one — and they quietly pick a competitor who looks more established. A professional site builds the trust that turns a search into an enquiry.

It's how you get found

Social pages don't rank for “dentist near me” or “best café in town”. A website with on-page SEO and a Google Business Profile is what puts you in front of nearby customers exactly when they're searching.

You own it

Algorithms change and accounts get suspended. Your website — and the leads it brings — belong to you, not a platform that can change the rules overnight.

FAQ

Common questions

Social pages are great for engagement but they don't rank on Google, look the same as everyone else's, and you don't own them. A website is your home base that you control; social and your site work best together.

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