Website vs a Facebook page: which does your business need?
It's not really either/or — they do different jobs. But if you can only invest in one foundation, here's how they compare for a small business.
A website and a Facebook page serve different purposes. A website ranks on Google, builds credibility, and is owned and controlled by you — making it the better foundation for getting found and winning customers. A Facebook page is strong for community and engagement but doesn't rank in search and can be changed or suspended by the platform. Most businesses benefit from both, with the website as the home base.
Getting found
Websites rank in Google search and maps for what you offer; Facebook pages generally don't. If you want to be found by people searching “near me”, a website with local SEO wins.
Trust and control
A custom website signals an established business and lets you present your services, pricing and reviews your way. A social page looks like everyone else's and lives on rented land — the platform sets the rules.
Better together
Use social to build an audience and your website to convert it. Run ads or posts that point to a fast, professional site where visitors can book, enquire or buy.
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